Do you have a blog? Is it updated regularly? Do you create targeted content for your buyer personas that caters to every stage of their buyer’s journey? If your answer to any of these questions is a “no”, you need to implement a comprehensive content marketing strategy. From creating your content plan to building an effective editorial calendar to making your blog reader-ready, we do it all.

The Process:

  1. Create buyer personas and map their content journey.
  2. Develop a content strategy.
  3. Develop a content channel and distribution strategy.
  4. Develop paid media strategy.
  5. Create quality content (blog, magazines, infographics, eBooks, whitepapers, etc.)
  6. Measure ROI on content marketing.

Benefits

  • Thought leadership
  • Lead generation
  • Conversions
  • SEO/SEM + reader friendly content
  • Increased website traffic
  • Better search engine ranking

 

Need something else? Check out our other services.