Digital marketing is a broad spectrum. Thus, when we thought of starting our company, I decided to follow some of the top digital marketers closely. Why? To learn from them, of course. These marketers have established their niche in the industry and have established themselves as thought leaders.
Influencers such as Neil Patel, Rand Fishkin, and many others are experts in their respective fields. Not only have they found success in their entrepreneurial ventures, but have also sought to help others achieve their dreams. They believe in sharing their knowledge with the world, thus paving the way for beginners to understand as well as love the field of online marketing.
I’ve always found Neil Patel’s story to be inspirational. Having started out on a small scale, he went on to establish the company Crazy Egg. Crazy Egg soon took off, owing to the fact that Neil addressed a concern that every business was faced with—internet marketing.
With Crazy Egg’s popularity, Patel went on to form two other companies, KISSmetrics and Hello Bar. You must have heard of KISSmetrics. The company has made quite a name for itself in the field of web analytics. Neil has assisted big shot companies such as Hewlett-Packard, Amazon, and others to take their business to a whole new level.
His mettle has been recognized by Forbes, the Wall Street Journal, and Entrepreneur Magazine, not to mention American President Barack Obama. What I find absolutely invaluable is the plethora of resources he offers in his blog, Quicksprout.
Photo: Blogging Egg
Known popularly as the Wizard of Moz, Fishkin has established himself in the digital marketing industry as the master SEO specialist. Other than co-founding the company Moz along with his mother Gillian, he has also established the company Inbound.org with Dharmesh Shah.
This well-known digital marketer is famous for the knowledge he shares through his blog and other social media profiles. One of my favorites amongst all his Ebooks is ‘The Beginner’s Guide To SEO’.
Greg Jarboe, according to me, is the king of content marketing. His story-telling skills are bound to make you fall in love with marketing. He co-founded the SEO-PR with Jamie O’Donnell. Jarboe is the celebrated author of the book ‘Youtube and Video Marketing: An Hour a Day’. This digital marketer was named one of the 25 Online Marketing Heroes by the bestselling writer, Michael Miller.
He’s one of the favorite faculty members of ‘Market Motive’ and Rutgers’ ‘Mini-MBA: Digital Marketing’ program. Jarboe also contributes as a guest author to websites including Reel SEO, WebProNews, Ballyhoo Magazine and SearchDay.
Brian Dean is one more favorite of mine. I have subscribed to Backlinko’s newsletter and I follow his blog every day as a rule. SEO has always been my pain point. However, Brian, who is a reputed SEO expert, has instilled in me the confidence and urge to learn.
He assists entrepreneurs and marketers to hone their SEO skills through well-planned tactics. As Neil Patel says about him, “When it comes to link building, Brian Dean is the best in the business”.
He too has had his share of failure as a businessman. It was not until around 2010 that his career took off. Backlinko has now earned its place as one of the top 50 small business blogs online, according to famous search engine company, Technorati.
Photo: Starting from Zero
Indian entrepreneur and co-founder of ‘Market Motive’, Avinash Kaushik is the god of Web Analytics. It is because of him that the veil of mystery surrounding the arena of data analytics has finally been removed.
He has proved that something so seemingly complex can actually be quite simple and enjoyable. This man’s passion for what he does is inevitably infectious. Hear him talk about his work, and you too are bound to fall in love with analytics.
His books ‘Web Analytics’ (2007) and ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ (2009) serve as the bibles for most analysts.
Photo: Avinash Kaushik’s blog
The list doesn’t end here. There are so many more digital marketers I admire that this list definitely falls short. But, the next time I write, I’m going to make it a point to add them to my list. Is there anyone in particular you feel should have been here? You name them and I write about them, next time around.